Multi-Platform Video Content
Multi-platform video for any device
The underlying element of any video, is the reinforcement of positive associations with your brand. Solid consumer engagement and loyalty is encouraged through the production of videos that showcase and demonstrate specific products or services. Similar to a traditional television commercial, a showcase video is more narrative, evocative and aesthetic in nature, offering merchandise as part of a positive experience, through which repeat exposure leads to dialogue with the consumer, without being intrusive.
The use of online video to build brand loyalty is extremely potent, as the viewer is able to immediately interact with the brand, with typical conversion rates of 30%. The incredible power of online video to convert views to purchases is under-estimated by brand owners at present, but considering the huge increases in revenue enjoyed by a few retailers such as Marks & Spencer's due to the success of M&STV, and ASOS the online fashion brand, online video ecommerce is the future, and we are one of the few UK ecommerce development companies spearheading this sector.
Therefore it is essential that video content deploys across a full range of mobile smartphone and tablet devices, in addition to traditional PC and Mac desktops. All of our video content is created to play on any device. In special circumstances we can provide a bespoke video deployment platform that allows a far greater range of brand personalisation and analytics which help evaluate video activity.
For retail and digital out of home (DOOH) video advertising solutions, as an NEC UK Partner, we have the ability to create, manage and distribute Video Signage content remotely to single video screen solutions right up to a large national network. Please contact us direct for more detailed information about these services.
The Effectiveness of Online Video
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